Saturday, January 28, 2012
The Rumpus.net is an online magazine focused on culture, as opposed to "pop culture." Pop culture can be hard to define and the term means different things to different people. Basically, we're not opposed to things that are popular, but we have no interest in "art" created by marketing executives. And we have no interest in derivative art, like images of famous people made from shoelaces or Star Wars characters in funny wigs. (More on what we're about here, here, and here.)
The Rumpus is not worried about being the first to break the news. We care about good writing, and we'll publish essays just because the writing is good. And we won't run a well crafted meditation alongside an actor's opinion of the war in Iraq.
We're focused on culture but not "People Magazine culture." We want to introduce readers to things they might not have heard of yet. The Web was supposed to diversify content and so far it hasn't. If anything, the Internet has amplified the echo chamber so all the big online magazines are focusing on the same stories. Nobody's paying any attention, for example, to books that have been out for a couple of months and haven't had some massive debut. We're not going to worry about reviewing books the minute they're released, or following the publisher's lead on what we should or shouldn't pay attention to. That doesn't mean we're not going to do an interview with Malcolm Gladwell, we are, because we like Malcolm Gladwell.